01
Strategy & commercial growth
Business priorities and partner needs turned into go-to-market plans, tracked through shared commercial dashboards.
Strategic Marketing | International Business | Marketing Governance
Turning market complexity into focused growth.
I connect market insight, commercial priorities, and marketing governance to build strategies that teams can execute and measure. My experience spans agriculture, higher education, and financial services, with a focus on making marketing more effective, consistent, and accountable.
Scroll Aerial footage
An analytical foundation. An international business perspective. A practical approach to execution.
02
Analytics & budget stewardship
Reporting dashboards in Tableau and SAP Analytics Cloud: funnel economics, CPL, channel ROI, and budget guiding where resources go next.
03
Governance & scalable process
QA checkpoints, SOPs, approvals, CRM consistency, and KPI monitoring for reliable, measurable execution.
Selected work
Focused, accountable marketing.
01 · Strategy & Growth · Advanta Seeds
Connecting product strategy to channel execution
Read case study02 · Governance & Process · Northeastern University
Making campaign governance repeatable
Read case study03 · Analytics & Budget · Northeastern University
Using funnel economics to guide marketing decisions
Read case studyExperience
Where I've built the work.
December 2024 – Present
Advanta Seeds
Marketing and Communications Manager
Leads B2B and B2C marketing strategy for a multi-crop seed portfolio, aligning marketing with sales, technical development, and product priorities.
May 2023 – January 2025
Northeastern University
Assistant Director of Quality Assurance
Led marketing quality assurance and campaign compliance operations, building standards that made campaign execution more consistent across regions.
October 2021 – May 2023
Northeastern University
Global Campus Marketing Manager
Managed full-funnel marketing for healthcare-focused graduate programs, including public health, nursing, and speech-language pathology.
Photo: James Willamor, CC BY-SA 2.0, via Wikimedia Commons
April 2020 – October 2021
Johnson C. Smith University
Digital Content Editor
Managed website, email, and social content with an emphasis on editorial workflow and brand consistency.
Photo: Choinowski, CC BY-SA 4.0, via Wikimedia Commons
May 2019 – March 2020
MetLife Insurance
Marketing Consultant II, Acquisition Email
Supported segmented acquisition email programs with a focus on testing, personalization, and data quality.
B2B dashboards · Advanta Connect
Reporting tools sales teams and dealers actually use.
Advanta Connect · Marketing budget tracker
Marketing budget tracker
Approved budget, spend, and what's left — by representative, category, and month, compared with last year.
Approved annual budget
Spent so far
Left to spend
Used vs. last year
Strategic plan by month — planned vs. spent
PlanActual
RepresentativeTotal budgetSpentLeftVariance
Territory A
Territory B
Territory C
Recreated samples of screens I built in Advanta Connect, a B2B portal for sales, dealers, and marketing. Data hidden to protect company information.
International perspective
My work connects U.S. commercial priorities with the brand standards, stakeholder coordination, and operating context of global organizations.
- 01
Global context
Brand standards and operating context of a global organization.
- 02
U.S. commercial strategy
Priorities set with sales, product, and technical teams.
- 03
Regional execution
Localized campaigns and partner resources timed to the season.
- 04
Market feedback
Reporting that informs the next planning cycle.
